Our Story

Our journey began modestly in the bustling heart of Dubai Gold Souk with a rhodium plating plant, simultaneously laying the cornerstone for our factory in Bur Dubai.

With a small team of four artisans and two distributors, our production kicked off, driven by an unyielding passion for crafting exquisite gold jewellery.

In a pioneering move, we introduced the first CNC machine in bangle manufacturing, revolutionizing the industry and setting new standards for precision and quality.

The year we marked the birth of the Au brand, a proud milestone that laid the foundation for our ambitious expansion plans. Our journey of growth had truly begun.

We launched our debut collection, Mohenjodaro, which captivated the market and propelled our business growth by over 200%.

As demand surged, we expanded our CNC machinery, reinforcing our commitment to meet market needs with unmatched efficiency.

Our footprint extended to Mumbai with the establishment of T&F ORO and the launch of the Sound of Jewels collection. Au Finja made a notable appearance at IIJS, marking our entry into international markets.

Finja Jewellery solidified its position as an industry trailblazer, setting new benchmarks for excellence.

Partnering with Dubai Duty-Free, we expanded our reach to international travellers, bringing our exquisite jewellery to a global audience.

We set up an advanced production line in DMCC, equipped to handle the growing demand for our products.

In a short span, we established Au Finja Jewels in Mumbai and completely transitioned our operations to DMCC, further strengthening our market presence.

The launch of our Treasure collection was met with resounding success, rapidly growing in demand.

Under the visionary leadership of Ajay Sobhraj, Au Finja became a singly owned entity. The company underwent restructuring, with a professional team recruited to drive our inspired vision forward.

Experiencing 100% year-on-year growth, we introduced the Tres, Kairos, and Theia collections, further diversifying our offerings.

We opened an office in Gold Souq, launched the Swara collection, and expanded into new markets, including China.

The Athena collection was launched, and we opened an office in Zaveri Bazaar, Mumbai. Our sales points grew to 17,000 worldwide, and we began planning for a larger workshop to meet future demand.

We expanded our reach to Australia, the UK, and Singapore, establishing a strong international presence.

The Ausum collection was launched, which was made possible by new machinery added to our fleet in 2015. We expanded further into the US and Canada.

Our YuMe collection was warmly welcomed by retailers, and we introduced YuMe rings. This year also marked the foundation for a new, larger factory.

We continued to strengthen our global presence, expanding our network of sellers in Australia and the UK.

In the wake of COVID-19, we helped our clients bounce back to pre-pandemic sales levels, reinforcing our commitment to their success.

We became a prominent supplier for Tanishq, confirming 2.2 tons of annual business. Planning for a new factory in Mumbai began as we celebrated 25 years with renewed vision and vigor.

This year marks a significant milestone with the opening of our 27,000 square foot factory in Oman, inspired by the holy place of Fanja. With over 150 skilled workers and advanced machinery, this facility can process over 5 tons of gold annually. This expansion allows us to offer a wider range of products, including machine-made chains and casting products.

Au Finja embarks on a strategic partnership with Schwarzer Schmucktechnik, a leading OEM supplier to top European brands that has a vast customer base across European markets. Together, we will introduce select Au Finja products to the German market and offer Schwarzer Schmucktechnik products to Au Finja customers, leveraging our combined expertise and advanced technology in jewellery manufacturing.