Welcome to AuFinja

A Legacy of Excellence in Gold Jewellery originating in the UAE

At Au Finja, we redefine the art of gold jewelry craftsmanship. Our journey began in Dubai in 1997 with a humble workshop, four passionate artisans, and an unwavering dedication to creating exquisite gold pieces. Today, we stand as the UAE’s largest gold jewellery factory, recognized globally for our unparalleled quality, innovation, and commitment to excellence.

Oman Map

A Unique Connection to Oman's Heritage

The name “Finja” is inspired by the holy place of Fanja in Oman, reflecting our deep connection to the region’s rich cultural and historical heritage. As we expand our footprint, we are excited to establish a groundbreaking 27,000 square feet facility in Oman, equipped with cutting-edge machinery and staffed by over 150 skilled workers. This new venture marks a significant milestone in our journey, enabling us to process over 5 tons of gold annually and introduce machine-made chains and casting products to our extensive range.

Craftsmanship and Innovation at Our Core

What sets Au Finja apart is our meticulous attention to detail and our commitment to innovation. Our skilled engineers and artisans transform raw metal into wearable works of art, leveraging advanced research and development in every step of the design process. Our dedication to creating 22, 21, and 18 karat gold bangles and platinum rings has earned us a place in over 18,000 renowned jewelry retailers worldwide and a long-standing presence at Dubai Duty Free.

Leadership and Vision

Under the visionary leadership of Ajay Sobhraj, a connoisseur of fine jewellery, Au Finja embodies style, modernity, and exclusivity. Our time-tested Standard Operating Procedures ensure that each piece we create meets the highest standards of perfection and artistry. Our commitment to industry standards and compliance is further highlighted by our early registration with DMCC (Dubai Multi Commodities Centre) in 2004, solidifying our reputation as a trusted name in the jewelry sector.

Our Promise

At Au Finja, we bring more than just jewellery to our customers; we bring a legacy of craftsmanship, a commitment to quality, and a touch of artistic excellence. Join us as we continue to transform raw materials into stunning, wearable works of art, adding a golden chapter to the global jewellery landscape.

Global Reach, Local Impact

With manufacturing facilities in Dubai and Mumbai, we cater to a global market while remaining deeply rooted in our commitment to quality and innovation. Our expansion into Muscat, Oman is not just about growth; it’s about embracing a culturally rich nation and contributing to its burgeoning gold jewellery industry.

Brand's Mission & Vision

At Au Finja, our mission is to consistently surpass our customers’ expectations through the delivery of high-quality, creatively crafted gold jewellery that reflects meticulous attention to detail. We are dedicated to inspiring our team to set and achieve ambitious goals, fostering self-development, and promoting the growth of each team member. Our commitment is to provide a unique and unparalleled experience for our customers, positioning Au Finja as a standout brand in the gold jewellery industry.

Our vision is to achieve global recognition among both B2B and B2C customers, renowned for our unparalleled attention to detail, distinctive designs, and luxurious craftsmanship.

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